‘RUN DON’T RUN’
Please credit label as (100s + 1000s)
‘Run Don’t Run’ is the new single from New Zealand-via Zimbabwe artist Tapz (formerly known as Young Tapz).
‘Run Don’t Run’ follows TAPZ’s feature on Hermitude’s colossal 2015 crossover hit ‘The Buzz’ which has gone on to amass in excess of 40 million plays on Spotify alone – a staggering figure for an artist’s inaugural feature. The Buzz also landed at #8 in the year’s triple j Hottest 100. Later that year, TAPZ went on to self-release his debut solo single ‘Killa’ which premiered locally via Richard Kingsmill on triple j and received international attention via Zane Lowe on Beats 1. ‘Killa’ currently sits on close to two million plays on Spotify.
‘Run Don’t Run’ further acquaints us with TAPZ’s unique brand of forward-thinking noir’n’b. Crunching, sinister production laced by TAPZ’s uncompromising energy coarse throughout the track. ‘Run Don’t Run’ is further proof of his previous successes being no fluke.
TAPZ is currently based in New Zealand, where he moved after leaving his birthplace of Zimbabwe at age eight. According to TAPZ, growing up in post-colonial Wedza, a rural district of Zimbabwe, was a “beautiful nightmare”. “I don’t remember sitting down playing video games because there was so much to do,” explains TAPZ. There wasn’t much access to music, either. On rare occasions, his family would gather around TV to see Michael Jackson, “He was like a super hero to me!” he exclaims.
His parents moved his family from Zimbabwe when TAPZ was 10 years old because the political climate became too dangerous. “They left everything to give me everything. ‘Run Don’t Run’ is a note to self; a reminder. In the context of my vision, I must leave everything to give everything. The video is a visual representation of my journey to find fearlessness in a system where we are taught to run and to act without question.”
In addition to his blooming musical pursuits, the 21-year-old is a genuine multidisciplinary creative. A true millennial, TAPZ also has a burgeoning modelling career, moonlights as a graphic artist and is beginning to make waves as a fashion designer. With that knowledge, it should come as no surprise that the visual accompaniment for ‘Run Don’t Run’ is a stunning, stylish piece that sets an extremely high bar for an emerging artist.
The pedigree of TAPZ’s management team should provide some insight into how far the young man is predicted to go – a collaborative arrangement between Winterman & Goldstein (Empire of the Sun, The Avalanches), G.O.O.D. Management (Kayne’s management label, headed up by Grammy Award Winning producer Che Pope), and Control Music Group (Phoenix, Hudson Mohawke).
TAPZ has already brought his electrifying energy to the same stage as heavy-hitters like A$AP Ferg, Jeremih, Tinie Tempah, Hermitude, G-Eazy and Danny Brown. Lucky fans can catch him this weekend for some impromptu live sets in Australia – Sydney tonight (Friday) at World Bar and tomorrow (Saturday) at Yah Yah’s. You won’t regret it.
UPCOMING LIVE SHOWS
Fri 31 Mar | World Bar, Sydney, NSW 18+
Sat 1 Apr | Yah Yah’s, Melbourne, VIC 18+
Fri 5 May | REC, Auckland, NZ 18+
Sat 6 May | MEOW, Wellington, NZ 18+
‘RUN DON’T RUN’ AVAILABLE NOW VIA ITUNES & STREAMING SERVICES.