(single out now through Liberator Music/Last Gang Records)

Today, The Bloody Beetroots, in celebrating his 10th anniversary, announces the release of his new double single ‘My Name Is Thunder’ featuring Australian rockers, Jet. This is the first track he has shared following his signing to Last Gang Records, and will appear on his forthcoming album to be released later this year.

“I knew this song needed a certain rock tone… a tone like Nic Cester of Jet had. We thought instead of someone ‘like Nic Cester,’ how about we get the real Nic Cester! Thinking he would be in Australia, it was fate that he lived just a couple hours away from me in Italy. I found him” says The Bloody Beetroots’ Sir Bob Cornelius Rifo. “We worked together, ate together, drank together and created something very powerful together. Around this time the Jet guys stared talking and thinking about getting back together, when Nic shared this with his bandmates, the idea came up to have ALL of Jet involved. Because of our different influences, we had different ideas on the mixing and from that, we came up with two versions. It’s the best of both our worlds!”

The double single arrives to represent the various genres that define The Bloody Beetroots, with the first version driven by ethereal vibes and an electronic beat and pulse, while the other is led by heavy synths and Jet’s gritty rock and roll.

The Bloody Beetroots is the moniker of artist, producer and mastermind, Sir Bob Cornelius Rifo. Born in Bassano Del Grappa, Italy, Rifo was inspired by a lifelong love of comic books and punk rock, which comprise the visceral kick of The Bloody Beetroots’ sound. Unleashing his first recordings in 2007, The Bloody Beetroots’ sound has been featured in commercials, TV shows and video games, and powered dozens of remixes for artists including Chemical Brothers, Depeche Mode, The Refused, Peaches, Crossfaith, and Britney Spears.

The Bloody Beetroots’ discography includes a string of successful EPs and two full length albums, including 2009’s Roborama, and 2013’s Hide, and feature collaborations with Sir Paul McCartney, Steve Aoki, Tommy Lee, Dennis Lyxzen of Refused, P Thugg of Chromeo, Theophilus London, Youth, and guitar legend Peter Frampton. Always clad in a mask and leather, Rifo conceals his identity as he rocks international audiences, from intimate parties to festival stages. But Rifo doesn’t just want to entertain audiences; he strives to engage and challenge them, emotionally and intellectually. And he’s increasingly articulate in his pursuit of that goal.

“I wasn’t able to talk when I started,” he says of his language barriers. “but I can talk with people now.” Not just “talk” in the literal sense (although his command of English has grown more sophisticated), but figuratively, too. Changes in Rifo’s personal life and the world in general have inspired him to speak with increasing openness and listen attentively to the words and ideas of others, as well. This has led to Rifo to work more closely with myriad artists, including Jet’s Nic Cester.

‘MY NAME IS THUNDER’ IS OUT NOW | Facebook: thebloodybeetroots | Twitter @BloodyBeetroots