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The Hour - Answer - Single Art

THE HOUR
‘ANSWER (EDIT)’
(Out now through Liberator Music/FutureKind)

‘Answer’ is the latest single to be lifted from The Hour’s debut project, Mother. The Hour isn’t about one person, or one voice. It’s about freedom.

Though it is ostensibly the work of J, the vision is one of several people coming together to collaborate and be joined in creative union.

“When I see you for the next record, it might be someone else,” he says. “The Hour isn’t necessarily a person. If some other artist wants to do some songs, they could release it as The Hour. And if they did, that would be my dream.”

Offering a rich and eclectic range in sounds, the debut project from The Hour could only have been released now. It’s called Mother, and deep within its bedrock there are a multitude of influences – from the choral, near spiritual melodies of Bon Iver’s ‘22, A Million’, through classic R&B, and back further still, to the vast, expansive harmonies of The Beach Boys and the classic songwriting of Burt Bacharach.

In one way, the genre-spanning tapestry of Mother is emblematic of today’s music culture – one reason why it feels fitting to be released now. Really though, it’s been a long journey up to this point.

“I haven’t just been writing songs for the sake of it, it’s been a process of getting each piece together, one at a time, when it felt right,” says J. Outside of his day-job, then, The Hour was a soothing if not entirely personal creative respite – a way to explore emotionally. “I was doing it because my soul needed it. I wanted to do something deeper.”

‘ANSWER’ IS OUT NOW THROUGH LIBERATOR MUSIC/FUTUREKIND
AVAILABLE FOR STREAMING AND PURCHASE HERE

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