The Rubens - God Forgot (Single Mix)

(single taken from album LO LA RU, out now through Ivy League Records)

Following their recent singles ‘Never Ever (feat. Sarah)’ (now certified-Platinum), ‘Freakout’ and ‘Million Man’, The Rubens have announced the release of their new single & video for ‘God Forgot’ – lifted from the band’s third album LO LA RU.

Watch the video for ‘God Forgot’ here

Since the release of LO LA RU, ‘God Forgot’ has emerged as a strong fan-favourite. Parallel to the track’s incredibly joyous feel, ‘God Forgot’ explores the feeling of being so down and lost that not even ‘God’ would remember or care about you, until someone snaps you out of it and nurses you back into happiness.

To coincide with the release of the brilliant video, directed by Giulia McGauran, the track has been given a new mix from Melbourne-based producer Rob Amoruso (Jakubi).

The Rubens will be taking their third album on a huge Australian tour, covering both metro cities and regional towns in November and December, capping off what’s been a remarkable year for the band. Most recently, the five-piece have been busy travelling across Australia and New Zealand supporting megastar P!NK on her 42-date arena tour.

As well as supporting P!NK, the band embarked on their own mammoth worldwide headline tour across Australia, New Zealand, Europe and the USA, followed by the release of their mighty third album LO LA RU in June, which debuted at #3 on the ARIA Album Chart. Now they’re back for another huge national run, already selling out dates in Albury and Cairns.

On LO LA RU, The Rubens used the success of single ‘Hoops’ as an opportunity to spread their creative wings, pushing their music into new territory that is exciting for them, and hopefully by extension, their audience as well.

From the exuberant party jam ‘Million Man’ that kicks off the album, it’s clear The Rubens are intent on capturing the simple joy of lifelong friends making music together. The laid back, good times carry on into ‘Go On’, an infectious vocal hook and a stripped back beat that’s impossible not to nod your head to, all coated in Sam Margin’s buttery croon. ‘I Know’ is another hooky-as-hell jam, built on the back of a bouncy bass groove.

Recent hit ‘Never Ever (feat. Sarah)’ was co-written with Sarah Aarons, the Australian songwriter best known for penning Zedd and Alessia Cara’s US #1 hit ‘Stay’. ‘Never Ever’ is the first time the band have collaborated with an outsider and the first time Sam has shared lead vocals on a Rubens record. The track reached #1 most played on triple j and has since been added across the board to stations across NOVA, HIT Networks, KIIS & many more.

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